Brand, Retail & Experiential Marketing
from strategy to execution
about me
I’ve spent my career building brands where it matters most — in the real world.
My work sits at the intersection of brand, retail, and experiential marketing, where strategy doesn’t live in decks, it shows up on shelves, at events, and in front of consumers. I’ve led and executed initiatives across retail environments, field marketing programs, experiential moments, creative production, and brand partnerships.
What sets my approach apart is simple: I don’t just plan — I execute. I work closely with sales, leadership, and creative teams to ensure ideas translate into action, and action translates into growth.
Every brand is different, but the goal is always the same: show up clearly, consistently, and in a way that drives real results.
Services
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I help brands define how they show up — from positioning and messaging to retail strategy and shopper execution.
This includes brand storytelling, retail readiness, promotional strategy, POS planning, and ensuring marketing efforts align with how and where consumers actually shop.
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From demos to large-scale events, I design and execute field marketing programs that drive trial, awareness, and connection.
This includes demo strategy and scheduling, staffing and training, event planning and execution, experiential activations, and ensuring brand consistency across every in-person touchpoint.
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I lead creative execution that supports both brand and retail goals.
This includes photoshoots and content production, POS and hard display concepts, swag and brand materials, and partnership activations — all designed to ensure brands show up cohesively across channels.
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I work closely with sales teams to align marketing initiatives with business objectives.
This includes on-shelf promotions, retail programs, launch support, and ensuring marketing efforts are built to drive velocity, sell-through, and long-term growth.
