About tamar
Brand, Retail & Experiential Marketing Leader
Los Angeles, CA
I’ve spent my career building and scaling brands at the intersection of brand, retail, and experiential marketing — where success isn’t measured by ideas alone, but by how those ideas perform in the real world.
My work focuses on translating brand strategy into execution that actually shows up: on shelves, in stores, at events, and in front of consumers.
I’ve led initiatives across retail environments, field marketing programs, experiential activations, creative production, and brand partnerships — owning both the strategy and the execution behind them.
How I work
I don’t just plan — I execute. From concept through launch.
I work closely with sales, leadership, and creative teams to ensure alignment across brand, retail, and shopper strategy.
I understand how brands actually grow in retail — velocity, placement, promotions, demos, and consistency.
I build systems and programs that scale, not one-off moments.
