Emotional Utility Beverage [EUB]
At Emotional Utility Beverage, I led brand, retail, and experiential marketing across nearly every consumer-facing touchpoint — from early brand development through rebrand and national scale.
As Director of Retail Marketing, I led how the brand showed up in the real world, translating brand strategy into cohesive, high-impact execution across packaging, retail shelves, field marketing, experiential activations, partnerships, and creative production.
As the brand evolved, I guided its transition from an early-stage identity into a more refined, scalable system — strengthening visual identity, retail presence, experiential consistency, and brand storytelling. This work supported expanded retail distribution, improved in-market performance, and unlocked larger partnership opportunities.
(Visuals highlight key moments across brand evolution, rebrand, retail execution, experiential marketing, and strategic partnerships.)
Brand, Retail & Experiential Marketing
Scope of Work
Brand & Retail Marketing
Field Marketing & Demo Strategy
Experiential & Event Execution
Creative Production & Photoshoots
POS & Hard Display
Brand Partnerships
Sales & Marketing Alignment
Internal Brand & Team Support
Full Rebrand
National Events, Field & Experiential Marketing
At LIFEAID Beverage Co., I led national experiential marketing, partnerships, and retail-aligned brand execution across nearly every consumer-facing touchpoint — spanning live events, retail environments, gyms, festivals, and large-scale brand partnerships.
My role as National Experiential Marketing Manager and Regional Sales Manager for the gym channel sat at the intersection of brand, revenue, and execution. I owned strategy through delivery, ensuring the brand showed up clearly, consistently, and at scale — from flagship partnerships and athlete-driven storytelling to retail launches, in-market demos, and content creation.
As the brand scaled, I managed complex partnership agreements, oversaw national activation calendars, and led 360° campaigns that integrated events, retail support, sales enablement, and digital amplification. This work supported multiple product launches across the portfolio, strengthened retail and gym channel performance, and positioned the brand for continued growth through high-impact partnerships and experiential moments.
(Visuals highlight national activations, large-scale partnerships, retail-integrated campaigns, athlete collaborations, product launches, and out-of-home executions.)
Scope of Work
National Experiential & Event Strategy
Strategic Partnerships & Contract Management
Retail & Gym Channel Activation
Sales & Marketing Alignment
Product Launches & Portfolio Support
Athlete & Creative Production
Out-of-Home & Brand Visibility
Field Marketing & In-Market Demos
Lead Generation & Retail Support